Indiaverse Naming & Brand Identity

Our Process

Our task was to develop a brand identity for Indiaverse, a retail store based in Bahrain that sells handcrafted Indian artisanal products. Our goal was to create a brand that celebrates the diversity of Indian culture and its rich heritage.

Image of a logo with a wheel/charkha symbol representing diversity of Indian culture and handcrafted

Logo Concept

Lastly, to complete the brand identity, we developed a mark that captures the essence of the brand with the wheel or charkha representing the diversity of Indian culture. It also represents the handcrafted yet detailed approach to how the products are made.

The end result was a brand identity that perfectly encapsulated the brand's values and the essence of Indian culture, making Indiaverse stand out in the market and appeal to the target audience.

Image of Indiaverse logo, with text explaining why Indiaverse encapsulates the idea of an alternate.

Logo Concept

Lastly, to complete the brand identity, we developed a mark that captures the essence of the brand with the wheel or charkha representing the diversity of Indian culture. It also represents the handcrafted yet detailed approach to how the products are made.

The end result was a brand identity that perfectly encapsulated the brand's values and the essence of Indian culture, making Indiaverse stand out in the market and appeal to the target audience.

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