Datum Branding, visual identity, corporate brand design
💎 Get inspired: brand design projects
Here are some visual brand identity assets we designed for Datum – decentralized data storage.
We usually use Fibanachi numbers (Golden Ratio) to build the final logo grid. Sometimes we hear feedback that the Golden Ratio is overused and there is no need or reason to use it so often. Say that to nature 🌀🌳🤷🏻♂️
We believe that the Golden Ratio is a grid of the "Nature Design System." 😄 If we can use the 8px grid for designing digital interfaces why don't nature use Golden Ratio grid? These are just a couple of examples.
So we consider Golden Ratio as a tool that helps to design proportions that look "natural" to human. Use it or not it is up to you.
