Smartstroy | brand identity

Brand design for the group of companies Smartstroy

Smartstroy contacted me to develop a corporate identity and a visual image of a modern construction company.

A classic tool of architects such as compass, symbolizing the stable construction of a triangle, is conceptually inscribed in the logo, and a circle is a symbol of the connection of all company areas in one group.

The result of my work was a harmonious design system of the brand, in which I was able to maintain balance, put the meanings necessary for the client into the identity, make a bright accent in the corporate style, solve a complex of tasks due to the right visual elements. more

Fedor Beltugov multidisciplinary designer & art director focused on branding & interactive design

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