Chula Vista Lemon Festival Design

   I gave myself the challenge of creating a brand for the annual summer festival known as the "Lemon Festival" that takes place in my hometown of Chula Vista. One of the challenges was that there is currently no distinguishable branding or style for the event.. I utilized the design principles and color theory to put together a cohesive composition and logo that embodies the essence of the festival. The poster showcases the vibrant colors and energy of the event, while incorporating imagery of lemons to tie in the theme of the festival. This project was a great opportunity to flex my creative muscles and think outside the box to create a brand that truly captures the spirit of the Lemon Festival.