The Ask

In this service design project, the insurance company The Hartford, approached Fjord to help them discover and find ways to solve small business owner's (SBOs) major pain-points while navigating the world of small business insurance. As result, the major goal of this five month project came down to answering one question:

How can The Hartford become a trusted partner to small business owners and deliver an exceptional experience?

Project Discovery

The current state journey is key to Fjord's methodology and a central point of a Rumble™, which is a co-creation workshop that the team facilitates involving stakeholders and customers.

Our primary challenge for the Rumble™, was to find an approachable framework that put stakeholders in the shoes of the users, while at the same time creating a common language for participants to discuss difficult topics.

Concepts

Tangible Outcomes

After the two day workshop was completed, the team synthesized the findings, which resulted in the development of design principles that lead to future state concepts.

Meet Larry

Beyond Insurance

A startup concept from an established insurance company, that focused on tapping into the changing workforce dynamic of the small business owner and freelancer community. 

This branding and ui experiment introduced a simpler way for a small business to manage its insurance needs.