Branding & Logo for Runzy

Customer:

Runzy,

USA running races search platform, Boston, MA

Mission:

Brand launch & website development from scratch

Mission Accomplished:

Сompetitor Profile Analysis: When analyzing competitors, we focused primarily on their race finders. We evaluated their look and user-friendliness, tested the race search options, and verified the number and accuracy of the results provided. This allowed us to take into account the mistakes and adopt the best practices for the Runzy race finder.

Naming assistance: Through our different naming-creation approaches and available domains searching, the founders chose Runzy - a name that meets their main criteria: short, memorable and reflects the essence of the product. As a bonus, it is quite extensive, which allows them to further develop the brand in other running-related directions.

Logo & Brand System: Simplicity and clarity became the basis of branding and logo. These two concepts reflect the main idea of the platform - a convenient and easy search for races around the United States.

Art Director: Valery Kozarezova

Design: Kateryna Tkachuk