Background

Luxury Presence is an all-in-one real estate marketing platform that helps agents, teams, and brokerages build their brands, attract more business, and stand out from the competition.

At the core of our company is a love and respect for entrepreneurship. Real estate is an industry of entrepreneurs. Our clients are business owners looking to grow.

Design Strategy

Our goal was to think of our brand identity not just as a set of visual representations but as an ever-evolving story.

Brand Strategy

What makes a good company brand? It’s more than having the right visual elements or a solid brand story. A brand is also not a logo or a combination of hues from a color wheel. It’s the product of deep consideration of your company’s purpose, position, and personality.

Having relied on personal recommendations most of their professional life, digital marketing can feel like opening an unfamiliar door.

We based our identity on the insight that Luxury Presence is the key that unlocks the potential of your business. It opens new doors, helps you create new connections, and allows you to reach heights you’ve probably only dreamed of.

We play with light and reflections within interior design. Doors, windows, and glass all let in light from dark corners. Bespoke interiors and architectural design became an inspiration for our broader visual language.

Learn more about our learnings, key takeaways and rebranding process here. If you love what we do, check our open positions!

To learn more about Michaela, follow her Substack or check out her Linktr.ee.