Horteca Logo and Mark

🌱 The Project

Horteca is a Hub of Technology Testing for Growers and Universities in Ontario.

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To Design a logo that represented Horteca's main attributes, I decided to keep its conceptualization simple and use a minimalist style for its final shape.

Horteca is a hub of research and teaching, where many professionals aim to test technologies and give support to sustainable solutions to Greenhouse Yield.

With this goal in mind, I used the leaf as the main element of Horteca's identity, a symbol of growth and sustainability.

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Horteca Attributes

• Technology and AI

• Research

• Development

• Growers

• Horticulture

• Precision

The Design Concept

• Use the Maple Leaf (3 leaves) as a shape reference

• Use of organic and rounded shapes

• Create a reference to progress and use simplicity

• Minimalist Mark for easy recognition