PDQ product logos

Super fun to work with the PDQ team. Their primary products are IT based, so making the product logos would need to feel grounded in technology while also complementing the current brand. PDQ’s got big plans for the future, one of which is having a dark-mode product/website, so providing a color palette that could be used for light and dark modes was essential for this project. In the end, a compatible light and dark color palette were created, along with a versatile grid system that would allow future product logos to feel unified with the now-existing ones. Made with ❤️ at Underbelly.

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Underbelly | Web Design & Development Agency

Underbelly is a team of designers, developers, and filmmakers that partner with companies to design engaging brands, promote products and develop websites and mobile applications that millions of people use every day. Product Design | Illustration | Branding | Video Production | Full Stack Development