ING

This was a B2B campaign to promote ING’s low interest loans for businesses looking to invest in sustainable efforts. The ask in their brief was to merge the two concepts of finance and sustainability, while not guilting businesses into improving their focus on the environment. Included here are the two different approaches I provided. One concept was to repurpose money and coins in the shape of fish to visually tie the themes of finance and sustainability together. The other concept was to look at shapes in natural environments that lent themselves to infographics and charts that communicate themes of bottom line driven sustainability.