Mariana Rosário

Creation of a brand for an emerging young lawyer based in Brazil

Mariana Rosário is a distinguished lawyer specializing in Real Estate Law and Extrajudicial Law in Salvador, Bahia. As a member of the OAB/BA Youth Council, Mariana wanted to position herself as a more modern, customer-centric alternative in her field. That's why she reached out to Grate to create a brand that would reflect her values and vision.

To provide a humane and straightforward experience for Mariana's clients, we established a clear and didactic language that encourages preventive and extrajudicial advocacy. Our goal was to make legal matters accessible and understandable for everyone.

The logo we created features an abstract M formed by intertwined lines that denote partnership and elegance. The color palette, with its lively and optimistic tones, adds a modern touch that stands out from the existing standards in the legal industry today.

These design elements come together to form a vivid and elegant visual system that's applied across all of Mariana's physical and digital touchpoints. With our help, Mariana has positioned herself as a trusted, modern alternative in her field, dedicated to providing her clients with an exceptional experience.