Redesign for Web Store UFC [concept]
Webshop Redesign which fits the company's growth
UFC is the Undisputed global icon for top combat sports. They redesigned their website in 2018 with a complete new look and feel. It's modern, animated, clean, and richer in content than ever before. However, their UFC Store lacks that cohesive design so I've created a redesign concept.
Services provided
UI / UX Design
User Flow
Rick Bierman Designs
Rick Bierman Designs supports clients in every stage of the process; from design to website launch. Save yourself the valuable time and money needed in looking for multiple experts; you have found your Design Powerhouse! Our job is to support you in the creation and evolution of your brand.
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The goals for the redesign:
To offer a personalised experience and intuitive user interface
Propose a more engaging and seamless buying experience so that users are comfortable using this part of the website.
Personal goals:
Take full ownership of the various roles involved in designing a product such as a User Researcher, User Experience Designer, UI Designer.
Enhancing my learning experience by challenging some design decisions and addressing their solutions.
Please contact info@rickbiermandesigns.com to receive the full case study including website analysis, demographic analysis, pain points, and more.