Redesign for Web Store UFC [concept]

Webshop Redesign which fits the company's growth

UFC is the Undisputed global icon for top combat sports. They redesigned their website in 2018 with a complete new look and feel. It's modern, animated, clean, and richer in content than ever before. However, their UFC Store lacks that cohesive design so I've created a redesign concept.

ufc.com

 

Services provided

  • UI / UX Design

  • User Flow

 

Rick Bierman Designs

Rick Bierman Designs supports clients in every stage of the process; from design to website launch. Save yourself the valuable time and money needed in looking for multiple experts; you have found your Design Powerhouse! Our job is to support you in the creation and evolution of your brand.

 

LinkedIn  |  rickbiermandesigns.com | info@rickbiermandesigns.com

The goals for the redesign:

  • To offer a personalised experience and intuitive user interface

  • Propose a more engaging and seamless buying experience so that users are comfortable using this part of the website.

Personal goals:

  • Take full ownership of the various roles involved in designing a product such as a User Researcher, User Experience Designer, UI Designer.

  • Enhancing my learning experience by challenging some design decisions and addressing their solutions.

Please contact info@rickbiermandesigns.com to receive the full case study including website analysis, demographic analysis, pain points, and more.

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