Hitched - Banking for Couples and Newlyweds
As the Brand Owner for Hitched, I was in charge of developing the visual brand and ensuring a consistent look and voice. My main tasks were designing a marketing website with multiple phases of launch, creating the overall look and feel of social graphics and ads before handing it off to junior designers, developing a diverse and inclusive image library to represent all couples, and creating a budget calculator based on user research.
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