Suncoast Identification Solutions Mobile Website

Suncoast ID is a plastic printer located in Fort Myers, Florida which specializes in plastic printed key tags, restaurant menus, and ID cards. Their primary means of sale is through internet sales, usually initiated by quote requests on their website. After reskinning their website, I attached google analytics to the website. After a few months of data accumulated, I found a large number of mobile users utilized the site.

Since the site was just recently reskinned, we opted to create a custom mobile site optimized to tablet and mobile phone users to try and convert the large amount of mobile traffic into potential customers. The goal of the mobile site is a simplified version of the main site, which shows key products offered followed by a quote request form. Our hope was that by showing the bare minimum of content, the potential customer would have distractions and thus be funnelled to the quote request form.