Pacific West: Creative Development

Pacific West were looking to develop their branding, through subtle changes that could be introduced to the existing creative work. 

Accent colours for food groups had been defined for each food group they sell on the website, rolled these out across all design work, including adverts, the product brochure, social media and the website. 

The existing social media was highly corporate, which didn't truly embody the welcoming and fun nature of the brand and the staff. I introduced a white distressed border and some food illustrations as a subtle design enhancement that is versatile with all product photography and colours, to show more of their brand personality. I then prepared graphics for a Veganuary campaign 'Try a Taste of Plant Based this Veganuary' in the style which will be rolled out this month.