Case Study: The Riverview Theatre

The Product: A website for a beloved neighborhood movie theater that allows for advanced ticket purchases and seat reservations

My Role: Lead UX Designer in charge of research, user testing, mockups, wireframes, and prototypes

Project Duration: October - November 2022

The Problem: Movie goers are not able to reserve a seat online, making it difficult for busy, passionate film lovers to find a good seat

The Goal: Allow for users to choose their seat in advance when purchasing a ticket online, ensuring that users have a good movie going experience.

User Persona

User Pain Points

Task Flow

Homepage ideas from Crazy 8's exercise

Lo-Fi Mockups for Responsive Web: Desktop

Lo-Fi Mockups for Responsive Web: Mobile

Hi-Fi Mockups: Desktop - Before & After Usability Studies

User Flow 1

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