Futurestay

Futurestay is a cloud-based rental management solution that helps property owners manage their rental business. It’s an all-in-one automation dashboard that connects vacation rental supply to channels like HomeAway, VRBO, Airbnb, and Booking.com. I was hired to lead a rebrand process that consisted of redesigning their logo and visual brand identity. This led to setting visual direction for marketing assets such as display ads, video treatments, email templates and their website redesign. We drew on our strategy team to identify the various stages along the user engagement journey which I applied specific branded elements to - from initial curiosity, right through to product level engagement. All in this ended up being a soup to nuts brand platform for this very innovative tech start up.