About The Project

Palm Hemp is all-natural hemp and CBD dispensary based in the United States. Palm Hemp prides itself on the all-natural manufacturing process they use to bring flavorful products to its customers. Along with its natural product offerings, the brand's primary focus is to uplift its various sustainable products to the CBD market.

Discovery

When Palm approached me, they had merely completed their creative and marketing rebranding; therefore, they needed a refreshed site to expand upon this new identity. Many of the assets I received were already well-organized, so I could jump in and understand how to make their customer's shopping process simple, transparent, and straightforward. On Palm's current site, they express their throughs using micro-interactions and expanded product pages. Ultimately, I discovered that the client needed their customer to understand the product they purchased before finalizing the sale. Therefore, their content showcase included items like milligrams, directions of use, and ingredients as "must haves" with their content's showcase.

Action & Implementation

I was ready to start designing the site! I loved the creative direction and use of design elements that Palm presented itself with, so I was eager to get started creating the subsequent interaction of the brand’s site. I focused on showcasing the natural elements of the client’s product imagery and ingredient usage. Large images, simple titles, and extremely clear call-to-actions are all items we emphasized throughout the site’s design.

The outcome was a practical yet creative site design that showcased Palm Hemp’s extensive product line and focused on using only all-natural ingredients. The client loved our static or site mock-up, as did I! I completed the brand’s website build. We implemented estate e-commerce shopping tools like cart recovery, content management, and automatic email notices once users opted-in to receive updates.