The Ask

Adtechnacity is a digital marketing agency that uses custom built technology to reach the right audiences in order to maximize the ROI of its partners. I worked with the Adtechnacity team to design the company’s main site in addition to its automotive focused digital advertising platform MotorMaven.

The Outcome

MotorMaven uses native advertising and a proprietary ai-enhanced technology to elevate digital advertising within the automotive industry. In this project, the ask was to enhance the look and feel of the MotorMaven company by providing an automotive and technologically lead presence. The result was a clear and engaging responsive site that highlighted the MotorMaven’s capabilities and accolades.

The Process

Discovery & Definition

During the discovery phase of the project, I was able to get a better understanding of the ideal customer and overall business goals for the MotorMaven website. By conducting  these conversations and subsequent synthesis with a mindset of co-creation, a brand that expressed the essence of the business began to take shape.