Website Development for Goldcenter Amsterdam
Website Redesign for Jewellery and Luxury Watch Dealer; Goldcenter Amsterdam to increase in-store traffic and turnover
Goldcenter Amsterdam has specialised in purchasing gold, silver, platinum & diamond since 2010. They also buy and sell exclusive top brands of watches, including Rolex, Cartier, IWC and Omega. Rick Bierman Designs completely overhauled their site, changing the look and feel as well as the underlying architecture of the site.
Services provided
UI Design
User Flow
• Information Architecture
• Website Design and Development
E-Commerce integration (WooCommerce)
Rick Bierman Designs
Rick Bierman Designs supports clients in every stage of the process; from design to website launch. Save yourself the valuable time and money needed in looking for multiple experts; you have found your Design Powerhouse! Our job is to support you in the creation and evolution of your brand.
LinkedIn | rickbiermandesigns.com | info@rickbiermandesigns.com
Gold Center Amsterdam: Before Redesign
The previous incarnation was a non-responsive, not-very-mobile friendly site which consisted of a confusing navigation menu and didn't present the user with a clear path to follow. The textual elements varied in size, font, and capitalization. Many links didn't work, and images didn't load.
Gold Center Amsterdam: After Redesign
First of all, the site is now fully responsive, so the content and elements resize automatically to fit the user’s display. Gone is the framed website, it's redesigned in a modern way with high res imagery. The main content area is dominated by valuable content like information about buying / selling gold, viewing products, and much more. Space is handled well, so the website feels like it has some breathing space. The Hero image on the homepage ends short of the fold and content lower down the page can peek out, directing the user to scroll down. In this section a CSS option triggers an attractive animation effect. In all, the GoldCenter Amsterdam redesign makes for a better user experience without losing the essence of the brand.
