Embark Invest - Logo Concept

Here is the logo concept I created for the Robo-adviser platform guiding people on their financial journey.

Embark offers 6 simple core portfolios with different asset allocation strategies targeting three major asset classes: stocks, bonds, and alternatives. Embark Invest follows the direction/allocation of major university endowments.

In response to the client's request, I decided to create a logo with a smart meaning that merged a lighthouse and a nautical compass.