Overview

The company offers digital products and services to Italian SMEs, to help them optimize internal processes and ensure rapid digitalization.

Challenge: ideate and build a website that reflects the company's vision and identity.

Design Strategy

The client caters to Italian SMEs, which are usually very diverse and technologically different.

It's important to consider that the target is composed of young entrepreneurs, family businesses and the older generation of business-owners.

This diversity means that Mediterranei needs to feel reliable and innovative to people from different generations.

Innovation is one of the key elements that the brand wants to reflect. That's why, despite keeping typography and imagery very classic and clean, the website's navigation consists of a horizontal scroll (that also has a dot navigation).

The scroll movement is smooth and activates a companion: a robot mascotte that gently follows the user step by step. As if the mascotte is reassuring and leading the user through a journey, like Mediterranei does with every client.

Mediterranei's tone of voice is professional, familiar and reassuring.

Blue is the brand's color, like the Mediterranean Sea, it conveys calm, familiarity, reassurance and innovation.