Background

Luxury Presence is an all-in-one real estate marketing platform that helps agents, teams, and brokerages build their brands, attract more business, and stand out from the competition.

At the core of our company is a love and respect for entrepreneurship. Real estate is an industry of entrepreneurs. Our clients are business owners looking to grow.

Design Strategy

Our goal was to think of our brand identity not just as a set of visual representations, but as an ever-evolving story.

Logo

For the refined direction of the new Luxury Presence brand, it was important to reflect the heritage, a strong connection to the real estate industry, and timeless symbolism of access and new opportunities.

We based our identity on the insight that Luxury Presence is the key that unlocks the potential of your business. It opens new doors, helps you create new connections, and allows you to reach heights you’ve probably only dreamed of.

It took a few rounds to land on the final logotype: a minimalist version of the key that took our brand to the next level while expanding existing brand equity.

Learn more about our learnings, key takeaways and rebranding process here. If you love what we do, check our open positions!

To learn more about Michaela, follow her Substack or check out her Linktr.ee.