About

Pace is a revolutionary running tracking app for runners of all abilities. Their app empowers users to track their progress, set and track goals, and analyze their performance to enhance the user’s running experience. Using Pace, users can easily monitor their distance, speed, and time-set targets, and track their progress toward their goals. Whether they’re a beginner preparing for their first 5k or a seasoned runner striving to improve their marathon time, Pace offers the tools to help the users reach their goals.

The logo

The wordmark logo for the brand "Pace" was chosen because it effectively represents the core values and mission of the running tracking app. A wordmark logo, a logotype, is a typographic treatment of a company or brand name. In the case of "Pace", the wordmark logo effectively communicates the brand's focus on tracking and monitoring progress, setting and achieving goals, and helping runners to improve their performance. The unique typeface used in the logo is modern and bold, reflecting the app's cutting-edge technology and features. Additionally, the wordmark logo is highly legible and memorable, making it easy for users to recognize and remember the brand. The logo is versatile and can be used in various contexts, from the app icon to marketing materials and merchandise.

Challenges

One of the main challenges was creating a visual identity that effectively communicates the app's focus on tracking and monitoring progress, setting and achieving goals, and helping runners to improve their performance. It was important to find a balance between a modern and sleek design while also making it easy to understand and remember.

Solutions

We created a visual identity that effectively communicated the app's focus on tracking and monitoring progress, setting and achieving goals, and helping runners to improve their performance. A thorough research on the target audience, industry trends, and competitors was conducted. This provided a better understanding of what the users were looking for and helped in creating a design that appeals to them while also being easy to understand and remember.

Pace Brand Identity Design

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