HUTSULSHCHYNA VISUAL IDENTITY

I created this project in 2020 and decided to refresh it in 2022. It is about love for the culture and traditions of one of the Ukrainian regions and Ukraine as a whole.

Hutsulshchyna region is famous for its unique culture, rich history, language, and folk art. My idea was to create a project that would absorb the traditions and motives of the entire culture of this region. And to demonstrate that folk creativity is always relevant and valuable. I researched painting, wood, embroidery, ceramics, and the dialect of this region. And I found out what shows Hutsul culture now with other trends and materials.

The project includes many 3D works that consist of the central region attributes. Subsequently, I created the whole visual identity of this region. I encourage you to discover the traditions of your folk deeper 🙌🏻

See the full project on Behance

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If you like what I do and have a project in mind that you feel like I would be a fit for, feel free to contact me at solia.marchak@gmail.com

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