Logo and brand concept

I use stylescapes to represent a brand's style and aesthetic, typically consisting of images, colors, typography, and other design elements.

I use it to kick-start rebranding projects because they help define and clearly and concisely communicate the brand's overall look and feel. They also serve as a reference point throughout the process. 

Here you can see how I sketched some ideas for the logo, then I hand-picked the best typefaces according to best practices, and then you can see how I selected the color palette, imagery, and tone of voice.

Of course, you can always extend the scope and suggest social media, web presence, and more. Nacci is a leading tech company from New York, they have a mission to empower individuals and organizations to make informed decisions using cutting-edge data analytics and technology while always keeping the human experience at the forefront. 

The idea for the logo was to incorporate the symbol of infinity within the design, the Fibonacci sequence is a pattern that repeats and continues forever, and the infinity symbol can reflect this idea as we added some extra elements. 

Deliverables:

1. I used chat.openai to generate ideas for a medicine cover, brain cells, futuristic, neon, etc. 

2. I used DALL-E to generate art piece with that prompt. 

3. Then in Photoshop, I retouched the image, added a few effects like Grain, and subtracted the colors from the blending mode channel.