Context

At the end of 2020, a few colleagues came together to build something for the team. We wanted to mitigate the distance, the longing for the agency life and to “break” the new communication standard: Zoom calls and Slack chats.

The pandemic forced us to work at a much faster pace than we used to and, sometimes, casual messages such as “good morning/afternoon”, “is everything ok?” or “thank you”, began to be forgotten..

Goals

- Provide a different and fun moment in the day of each colleague.

- Bring people together by sending and receiving custom messages.

- Create awareness that words make an impact, we are humans not robots.

Solution

An interactive microsite to send custom messages.

Process

Briefing / Brainstorming / Benchmark + Strategy / User Flow / Copywriting + Visual & Interaction Design / Development

E-mail ⌃

"The world changed a year ago and, suddenly, we were all on mute.

Not only in calls but in gestures and, mainly, in words."

CTA: Start experience

Login ⌃

"Do you already know what you're going to say today?"

Storytelling ⌃

"A year ago we were all on mute and, therefore, much remained to be said.

But there's still time to share your message."

CTA: Start

Gallery ⌃

"Browse the gallery and leave nothing unsaid"

Hover Interaction ⌃

Ilustrations ⌃

Message Form ⌃

"What was left to say?"

CTA: Send

E-mail with message ⌃

"Mario has something to tell you.

Now it's your turn! Don't forget to say what hasn't been said in the last year."

CTA: Write message

Menu ⌃

Manifesto ⌃

"A year ago the world changed and we were all on mute.

Not only on Zoom but also in gestures and, above all, in words.

MUCH REMAINED UNSAID.

Maybe even a simple: “good morning” or “thank you”.

We were forced to rethink concepts and redefine ways of being from distance.

But quickly realized that we need each other and that those daily shared moments are missed.

So, what other things did we stop doing?

STOP SHARING?

While we don't go back to the agency, write everything you left unsaid."

CTA: Write message

Reminder E-mail ⌃

"Do you remember the moments when you missed what you no longer had?

There's still time to say what hasn't been said."

CTA: Write message

Team [Agency: By]

Strategy + Copywriting: Mariana Carvalho + Susana Martins

UX/UI Design: Susana Martins + Carlos Amaral

Ilustrations: Carlos Amaral

Project Management: Margarida Sampaio

Development: Madalena Santos + Abel Silva

2020