The Mexican Coffee Company

The Mexican Coffee Company is a Manchester-based coffee trading business. Their aim is to improve the Mexican and global coffee industry and create a specialty coffee culture by providing a richer coffee tasting experience. The feel of the brand is organic, rich and premium; this is where traditional Mexico meets urban Manchester.

Deliverables

I created the company’s branding guide that is accompanying its online and print marketing collaterals. Along with the logo, I designed a business card, coffee beans packaging and coffee cup layouts. As part of the project, I created scaled versions of the primary logo. Secondary logos and logomarks help maintain a strong visual identity on collaterals. To elevate the premium feel of the brand, I created a custom typeface for the company that can be used on their website and on various marketing materials. I also sourced some vibrant imagery that compliments the graphic elements with the goal of making the viewer feel like they are on an adventure in Mexico.

View the full project on Behance.

Design by Hajni Hercz | 📸 Instagram | 🌐 Website | 📧 info@herczhajni.com