Hey friends, hope you doing great. Today I’m thrilled to share with you one of the most important page of the Apres’ website — the Product page.

Client

Apres is the operating system for the AI-driven organization. The platform helps both technical and non-technical teams optimize AI models by finding hidden information in data, generating human-readable explanations for model decisions, and providing transparency into AI operations. This goes beyond traditional machine-learning management to create powerful new data, drawing on the expertise of people to drive better decisions. The result is giant leaps in performance.

Challenge

After completing the Apres identity, the company asked me to fully redesign their website from scratch. They wanted to: target the enterprise market, communicate the company’s values, and create an easy to understand story about the product. The biggest challenge was simplifying a complex, technical story to help non-technical users understand the product’s value and create trust in the solution.

Process

After the Home page was done we stepped to the next page about the product itself. Here we wanted to describe the application in every detail that needed for users who would want to dive deeper in knowledge of how it works. To make the learning process easier, we took one task as an example and explained the main aspects of the application by demonstrating how it can be solved from screen to screen, so when the users would start using a product they would spend less time on learning and more on making things they wanted. To support each step I added background illustrations, not bright but visible enough to maintain the key features. As a result we got an interesting story that engaged people to get to know our product better and not get bored.

About me

I’m a user-centric product designer, focused on creating products that users love and brands that imprints in peoples’ hearts. Multidisciplinary approach gives me the complete freedom to create and improve all sides of your company needs.

Feel free to contact me within my mail denisbldrv@gmail.com or here. Follow me on my Instagram and Behance for more works.