About client

Hint is a language learning platform for people of almost any age. Whether you're a 15-year-old teenager or a granny - you can start with the basics of any language. Or you have already taken a course and you need to refresh your knowledge, raise your level, etc. There are courses for all levels of language proficiency.

Core brand values:

-modernity

-flexibility

-simplicity

Hint is a piece of advice - this is what the platform does - it helps to master and learn.

Project goals

Hint is newcomers in the online learning universe and the goals we had to achieve were straightforward:

1. Create a strong brand visual that could describe the character and reveal its core values.

2. Make visuals a robust marketing tool and a distinctive asset in the niche.

Logo design

The logo contains the image of the path. The combination of "i" and "n" conveys the search for the correct answer (for example, in one of the tests) and the tortuous learning path.

Simple and minimalistic, with open round shapes and at the same time straight bar elements, the logo balances well with itself openness, softness and seriousness.

Color palette

The color palette has a large number of bright colors, but they are used in smaller quantities and mainly for illustrations.

The main colors are dark gray and white which help to focus well on the materials.

The 2 shades of purple are the second most used, they are more cheerful, but at the same time, they have a calming effect.

Typography

Poppins are the main font of the brand. Due to its geometry and balance of square and round elements, it goes well with the logo and they seem to be on the same wave. These characteristics also support brand values well.

Illustrations

Illustrations are also a good way to bring a little play to the brand and distract from the rigor so that the learning process is not so dry and boring.

We know how to elevate a brand's visuals to the next level that inspires people to connect, care and act!

Email us: hello@outcrowd.io