Product Design

Today I want to talk about product design, packaging and design direction! Haflinger's Espresso Original, a coffee company, hired me to revamp their product line with new coffee blends, design direction, and production. 

Our goal was to create a unique and visually striking packaging design that would stand out on store shelves and accurately convey the high quality of the coffee inside, the blend was called 50%50.

We began by researching the coffee industry and identifying key trends in packaging design. We then worked with Haflinger's team to develop a concept for the home-office peeps since it was right at the middle of the pandemic.I handled the entire production process, including sourcing materials, printing, and packaging. I also provided professional photography services to showcase the new blends and packaging in the best light.

The result was a sleek and modern packaging design that effectively conveyed the premium quality of Haflinger's Espresso Original coffee.

The new blends were a hit with customers and helped increase sales for the company.Overall, our goal was reached and the coffee bled did well in sales.