Pop-Up Restaurant Concept

Located at the Navy Yard in Philadelphia, PA, Davy Jones Locker is a pop-up restaurant that draws inspiration from the decommissioned war vessels docked nearby. The name of the restaurant, which references the legendary pirate of the high seas, adds to the overall nautical theme of the establishment.

This restaurant appeals to both The Navy Yard's local workforce and weekend visitors as its target audience. The branding, which incorporates whimsical elements such as a ravenous octopus, trident patterns, and rope details, seeks to embody the spirit of Davy Jones' legend in a lighthearted and welcoming manner.