Strawberry Badger Visual Identity

Pastry bag and food wrap mockup for Strawberry Badger, a Hood River, OR-based food cart & catering company specializing in high-quality, hyper-local, savory, and sweet baked goods. Designed with scale in mind, the Strawberry Badger visual identity and logo can easily be applied to future branded elements like a website, farmers market booth signage, signage for a future brick & mortar location, etc. The imagery of the main logomark combines a strawberry with the head of a badger. Together with a bold, vintage-inspired font, the logo is both contemporary & nostalgic. The pastry bag and food wrap mockup showcase a custom pattern (loosely inspired by Louis Vuitton) made up of a custom monogram (SB) and several shapes inspired by the seed of a strawberry.