Personal Brand - Raquel "Rocky" Rodriguez

OPPORTUNITY

Design the personal branding for the professional soccer player Raquel "Rocky" Rodriguez, currently playing for the Costa Rican National Team and Portland Thorns FC.

SOLUTION

Raquel is characterized by her analytical sense on and off the field. She is also defined by her commitment to society, nature and her closeness to fans, supporters and people in the world of sports. Raquel considers integral health of vital importance for her personal and professional development. This entails investing in her mental, spiritual and physical growth in order to always give her best.