Hashdex, a global pioneer in crypto asset management

Led the coordination and design of product visibility and assets for a global launch of the world's first crypto ETF (HASH11) and 10 additional products in the crypto market across the United States 🇺🇸, Brazil 🇧🇷, and Switzerland 🇨🇭. Successfully bridged the gap between Wall Street and Silicon Valley in this innovative endeavor.

🔥 Here you can see a slice of the whole, introducing you to the global website project.

Research and Analysis

We conducted extensive research on the crypto market and gathered insights on the target audience, their needs, and pain points (partnership with the Sales team and FGV Research). We also analyzed the competition and identified opportunities for differentiation.

🔔 The report was produced with the original brand style at this moment.

Design System Creation

Based on the research, we created a comprehensive Design System that included patterns, typography, color schemes, and other design assets. This system was used to ensure consistency and cohesiveness across all products and initiatives as well.

Product Design

Using the Design System, we focused on creating user-friendly and visually appealing interfaces that were easy to navigate and understand.

Testing and Validation

We conducted user testing and gathered feedback to validate the design and make any necessary improvements.

A Gestalt-oriented Brand System

When working on the Hashdex brand, I utilized gestalt principles to deliver high-end design assets that truly raised the bar of the financial market.

Gestalt principles introduction

Firstly, I applied the principle of proximity by grouping similar elements together cohesively. This helped to create a sense of unity and organization within the design, making it easy for the viewer to understand and navigate.

Additionally, I used the principle of similarity to ensure that all elements within the design shared similar visual characteristics. This helped to create a consistent and cohesive look and feel throughout the brand.

I also employed the principle of the figure-ground relationship to create a clear distinction between the foreground and background elements. This helped to draw the viewer's attention to the essential elements within the design, such as the Hashdex logo.

Furthermore, I utilized the principle of symmetry and balance to create a sense of stability and harmony within the design. This helped to create a sense of professionalism and credibility for the brand.

Overall, by utilizing these gestalt principles, I was able to deliver high-end design assets that truly elevated the Hashdex brand and helped to create a strong and memorable visual identity.

A memorable visual identity

The global website was a success and helped establish the company as a leader in the crypto market. The Design System and user-friendly interfaces played a key role in the success of the products. The research and validation process helped ensure that the products met the needs of the target audience and differentiated from the competition.

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