E-commerce Website

iDuct is a new single-source supplier and manufacturer of ducting solutions in the UK. The company provides ducting products and systems to fulfil all of a customer's needs, regardless of the scope of the project or its prerequisites.

THE OBJECTIVE

The primary goal was to create a website that offers a seamless experience to users, allowing them to configure complex ducting orders. Additionally, iDuct uses cutting-edge equipment and processes; therefore, it needed to promote itself through a modern site aligned with its ethos. That's why Activate Digital created a new, contemporary website with an intuitive interface that highlights the sophistication and uniqueness of the company's approach.

Challenging the status quo

Activate Digital devised an entire strategy to position iDuct as a market leader. It comprised researching competitors to identify opportunities and designing better UX for customer order processes. Our holistic approach resulted in a website that captures the audience's attention and guides visitors around the page via intuitive navigation and a robust colour palette. It also increases functionality with a cohesive card design, showcases professionalism and conveys trust.

An unrivalled UX meets optimised SEO

We incorporated many SEO-boosting elements into the design and backend coding of pages and posts. The website takes advantage of many SEO-friendly features, including meta tags, title tags, heading tags, and other HTML coding, to ensure it ascends the ranks of search engines. Everything was optimised to be relevant to iDuct's audience. Besides featuring high-ranking keywords all over, the site also has enhanced loading time. We achieved it by using an array of techniques, including reducing HTTP requests in Google Chrome's Developer Tools, optimising photos, and enabling compression so files will be lighter and faster to load.