Flywheel Film

Flywheel Film is a creative media production house based in New York City, working on creating visually engaging and strategic video content.

We took on the challenge of revising their visual identity and website to translate their services, values and who they are as a small team into a visually exciting, colorful and diverse identity. The base of the branding is an extruded letter F, that resembles projection, resulting in a bold and punching logomark. We continue the use of this projection element across the branding and web, paired with bold contrasting colors.