Luma | Naming & Branding

Kelly came to us looking for a name and a visual identity for her coaching business where she helps clients reach their personal and professional goals through deep conversations with an aim of clarity, increased confidence, and control. After moving through our Discovery process to understand Kelly’s audience and her unique approach to coaching, we wanted to create a brand that reflected the balanced perspective and calm demeanor she brings to each session. 

We named Kelly’s coaching business Luma: a guiding light to help you discover that everything you need to navigate your journey is within. We created a minimal visual brand that exudes the peaceful that comes from clarity and confidence about your path.