The Studio Pilates | Website Design

The Studio Pilates is a fitness studio opening in Atlanta. We were so excited to work with owner Kelly on her vision— a bold, inclusive brand that breaks the mold of a typical Pilates studio. This project was especially fun because Kelly’s interior designer was working on the studio space at the same time. We built a brand that’s cohesive with the in-studio experience and that’s flexible enough to work across not only print and digital pieces, but also branded products to be sold in The Studio’s retail space.

The Studio is welcoming, quirky, and confident. We wrapped up the project with a full website design. We wrote copy in the new brand voice and injected the fun, visual branding into the layout, all while keeping in mind that the website’s primary goal is to get people to check out a class at The Studio Pilates.