The 5% Visual Concept

I designed a concept to redesign the homepage of The 5%, a company that operates training and funding programs for traders to get a mutual benefit. The idea they had was to compare their service to those of professional coaches that help athletes get their best results, and differentiate themselves from similar competitors stock in the same ideas.

My proposal was to take this concept to saturated, eye-catching colors, and use images of athletes achieving their top performance, accompanied with elements that make clear the trading and financial context.