La Cividina stand

Group project. Stand for the upholstered furniture company La Cividina for the Salone del Mobile 2022. 

La Cividina is a company that produces upholstered furniture and has its headquarters in Friuli-Venezia Giulia, Italy. 

For our project, we wanted to develop the concept of glocalization, i.e. the union of the global and local aspect of the company. In our stand, the link with the territory is represented by the friulan river Tagliamento, which we inserted in the ground plan as in a map. The products are positioned on the embankment and on the islets created by the river with its branches. 

Furthermore, we wanted to convey the concept of internationality and relationships between people with a light game. While moving along the river and approaching a group of upholstered furniture, the visitor activates a light that shines on the closest products. This creates contact between visitors and products. 

This is the view from the secondary entance