Carola, a cargobike sharing service

Group project. Brand identity for a sharing service in Friuli-Venezia Giulia. 

We imagined a cargobike rental service to facilitate heavy transport in the major cities of our region. These cargobikes, called “Carola”, can be easily located and rented in strategic points of the city thanks to an app. The project includes logo design, advertising brochure, app, poster, social media and merchandising. The service addresses potential customers in a friendly tone, as the bicycle's name suggests.