Duckhole

I know, it's a weird name. I didn't pick it. But at the same time it works just fine for an online retailer for duck hunting gear. The identity came out of getting neck deep in mallards and feathers and staying there till dawn.

Not actually neck deep and not actually dawn, it's a metaphor.

It's a fun little mark that is clean and has some nice action going on. A vibrant palette distinguishes it from the dull browns and greens the outdoors are filled with. On top of that, I know far more about ducks than I probably should. Trivia night?