Politico - Interactive native ad

A concept design case focused on sponsored content for the news publication POLITICO.

Briefing: This project for POLITICO studio focused on translating written content into different visually engaging assets while adhering with the overall direction of the story told.

The assignment was to turn a sponsored article from Coca-Cola into a more visual, potentially interactive article without changing its copy, as well as create a visual that would drive traffic to the page through digital ad banners, social media and print ads.

Creating an interactive article

Advertisement to attract readers

Tools: Adobe XD, After Effects

Date: 2021