At the start of the project, Arctic Administration was a new startup organization with 3 sub-companies; Arctic Facility, Arctic Cleaning and Arctic Employment. The project was prepared during my internship in Greenland, Nuuk, at the organization.

The task was to create a visual identity and brand for Arctic Administration and the 3 sub-companies. In addition, websites had to be developed for each of the companies.

Visual identity & branding

The visual identity ended up in a design guide, which was handed over to the customer. In this connection, I had developed a logo and log icon for each of the companies with a starting point and focus on brand architecture. In addition, colors and typography were selected.

The design guide also contained stationary tools.

The identity draws inspiration from the Greenlandic nature with the ice sheets, its structure and colors.

As the decisive element in the company’s identity are the illustrations. The illustrations are also inspired by the Greenland ice sheet, whose shapes are polygons. The illustrations are thus built around a polygonal design, as a symbol of this.