Helly Hanson - Telling the brand story

Briefing: Helly Hansen is an international brand, loved by professionals all over the world. For this project, I was asked to review their existing website and propose an improved design of their landing page, navigation and product page. All while integrating their brand story, keeping in mind the customer journey and prioritizing a mobile experience.

Goal:

• Optimize for mobile

• Improve UX

• Tell the brand story

Date: 2021

Tools: Adobe XD, After Effects

Landing page redesign

Navigation redesign

Product page