Clownbags is a concept that was developed in connection with my 3rd semester of education as a multimedia designer, to the Danish helping organization, Danske Hospitalsklovne.

The goal of the project was to create more awareness about the organization and obtain more donations. The result was the so-called clownbags, which are classic net bags with funny illustrations of clowns on them, and an associated marketing plan.

The bags are aimed at parents, who can buy the bags i.a. in supermarkets. When buying a bag, an amount is donated to the organization.

Bags symbolizing the Danish hospital clowns

The bags are made in a simple design so that anyone and everyone can use them.

Clown illustrations

The illustrations of the clowns have been prepared in such a way that they derive fun and illustrative from the children’s universe, but in a stylish and minimalist way so that parents can use the bags.

The clowns symbolize the Danish hospital clowns. In addition, 6 different versions of the clowns have been made:

• A clown with balloons

• A clown on a unicycle

• A clown blowing up soap bubbles

• A blown with a layer cake

• A clown with a bouquet of flowers

• A juggling clown

The different clown versions are selected according to what we as humans symbolize with clowns.

Packaging

Corresponding packaging was devised for the bags. The packaging folds the bag and holds it. The straps are made of the same material as the bags themselves.

A round cardboard disc, with the Danske Hospitalsklovne logo on it, holds the straps together.

Inside the folded bag is a small card on which a personal story, where the Danish hospital clowns have made a difference for a child, is written.

Campaign material

As a part of the campaign, a marketing strategy was also drawn up with associated marketing material. The campaign material consist of, among other things, posters, stickers and abribus advertising.

Clown illustrations