South Coast Endodontics – Branding

Branding for a San Diego-based endodontics practice specializing in root canal therapy. The goal for this branding project was to re-imagine South Coast Endodontics' branding with a modern, sleek look that would usher the practice into its next chapter of expansion. The final product features a humanist sans-serif typeface for improved legibility; a calming color palette of soft blues, greens, and charcoal-greys; and a new pictorial mark inspired by San Diego's beautiful coastline.