Tofudi Snack Cups

My recent passion-project for the fictitious food company, Tofudi.

I developed a brand identity and packaging for these protein-packed tofu custard snack cups. They come in a variety of flavors such as crunchy garlic, spicy chili oil, and sweet soy glaze. My aim was to create a visual identity which would be light and vibrant reflecting the voice of a healthy light protein packed snack.

I went for a fresh and modern take with a 90's inspired throwback with vibrant colors and imagery to highlight the ingredients and flavors. The end result was stand out branding and packaging which appeals to those looking for a tasty and healthy snack option.