PARDO

#Repost @solarsof_, founder at Magma Design.

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Pardo is a proposal for a coffee brand I developed with @brightagencyillustration.

To talk about how coffee wakes you up and helps you focus, I drew inspiration from the leopards, one of the world’s fastest animals.

Leopards are actually called “leopardos” in Spanish- my native language-. So I chose “Pardo” not only because it’s the second half of that word, but also because it means “brown”, the color of coffee. Actually, if you look closely, you’ll notice that the pattern in the leopard’s fur is made of coffee beans 😛

The logo’s typeface is Cosi Azure by @nikolastype